(This post has been updated for 2023) Black Women Deserve More When It Comes to Influencer Marketing The most-read posts on my blog are about the conversations surrounding diversity and inclusion within the influencer industry. The discussions surrounding race in the media aren’t new. But perhaps because of the rise of social media apps and the visibility it provides to marginalized communities, we continue to discuss it every year like clockwork. Heck, every time there’s a new influencer trip or ad campaign it seems to be just as triggering. Even recently, makeup giants like Tarte struggle with adding dark-skinned black women to their lineups. However, in the year 2023, it seems like black content creators are finally getting more shine. After a historic surge in 2020 due to the Black Lives Matter movement, brands are hoping to do their part in creating a more equitable world. Initiatives such as Pull Up for Change or The 15% Pledge work with brands to put more Black leadership in their boardrooms and retail shelf space. Social media apps like Instagram and TikTok are working to highlight and foster Black talent to ensure we all get equal opportunities against a questionable algorithm. And these are […]

The post 23 Black Female Influencers to Follow in 2023 first appeared on GoodTomiCha.

The post 23 Black Female Influencers to Follow in 2023 appeared first on GoodTomiCha.

What is LTK? Before LTKCon, there was just LTK! Originally, LTK started as LiketoKnow.It, a subsidiary of their parent affiliate company, rewardStyle. Before the changes were made to Instagram’s API, followers were able to simply double tap or like a post on their feed and immediately get outfit details to their email. With the updates, rewardStyle pivoted to creating its own app in order to still serve influencers. After a few branding evolutions, LiketoKnow.It and RewardStyle are now simply, LTK! Now, LTK is one of the top affiliate networks for over 250,000+ influencers to use to share product details. When a follower purchases an item through a link shared through LTK, that influencer receives a small commission on the sale. The great thing about LTK is that they partner with hundreds of brands across any industry you can think of. Not only does it simplify monetizing your following, but it also allows you the opportunity to share concrete data with potential partnerships of the sales and conversions you’re able to drive to a brand. P.S. Learn how you can join these 17 Influencer Networks for FREE! What is #LTKcon? Previously known as RSthecon, LTKcon is an annual conference for influencers. […]

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The post Everything You Need to Know About #LTKCon- Including How to Score an Invite appeared first on GoodTomiCha.

The post How to Plan Content Ideas for Social Media + FREE Social Media Calendar Download first appeared on GoodTomiCha.

The post How to Plan Content Ideas for Social Media + FREE Social Media Calendar Download appeared first on GoodTomiCha.